Monday, December 14, 2009

How Google crawler crawl the web pages

Following these guidelines will help Google find, index, and ranking your site. Even if you choose not to execute any of this suggestion, Google strongly support you to pay very close notice to the "Quality Guidelines" which outline some of the illegal practices that may lead to a site being removed entirely from the Google index or otherwise penalized. If a site has been penalized, it may no longer show up in results on or on any of Google's partner sites.

Design and content guidelines Learn more...

Technical guidelines Learn more...

Quality guidelines Learn more...

When your site is ready: Submit your site to Google at :

Submit a Sitemap with the help of Google Webmaster Tools. Google crawl your Sitemap to learn about the structure of your site. Increase your site ranking and increase Google coverage of your WebPages.

Saturday, November 21, 2009

How to Improve Your Blog Ranking

Improve your blog ranking is no longer kids stuff. It is beyond the silly diary entries and angst fueled rants. It is serious business, especially if your goal is to make money for your business. Blog marketing is more powerful than static site marketing mainly because of all the options Web 2.0 offers. Below are some equipment you can do to take .

If you are not tagging your posts, start now. Tags make it easier for people to find your blog post, and video and photos that are related. You can write the most useful blog in your niche but if it can not be found it can not get read. Tag your posts.

1. Get exposed

Do you wonder how some large news and content sites deliver their headlines? Group with RSS. While using the feed that comes with your blog may look like an ok option, using a custom feed, that specifically separate keyword groups for content you develop regularly, is a far better option. Syndicating with RSS increases your exposure. Pheedpress, available from Content Desk is a great tool for this.

2. Forget me not

Social Book marking allows users to save and categorize a personal collection of bookmarks and share them with others. Users may also take bookmarks saved by others and add them to their own collection, as well as to subscribe to the lists of others.

Book marking is an easy way to improve blog ranking and get traffic, the more you do it the more you will be noticed. preferably, your site should be bookmarked somewhere in all the major book marking engines. But having your entire site booked in just a few can really increase blog traffic.

3. Get involved

Much like the tip above, adding comments is a great way to shower your links around. Note however, your comment must be useful and relate to the original post. Bolger’s will grant your track backs when your comments are on topic and useful.

4. Digging for riches and Digg-like sites take story from users and post them on the site. Users then vote on them and decide which get Dugg and which are buried. If you are Dugg it can result in a overflow of traffic.

5. Get associated

Social networks like Myspace can be found in nearly everywhere area of the web. They are great places to meet like minded people and above all receive important links from.
Article marketing is still one of the most popular ways to get links. Well-written content that serves the reader first then your business will receive rewards. This is the type of content that is read, passed on, and linked to. Writing content gives you links as well as branding you as a right figure in your niche.

Publishing on a blog platform gives you the opening to reach a greater quantity of people faster than a static site. Use the above tips to take full benefit of all the rewards blogging can have on your business and to be able to make money blogging.

Wednesday, November 4, 2009

Apply essential URL and coding tweaks

The most useful method is discussed are follows:

1. Use robot.txt to block parts of the site you don't longing the engines to index

2. Offer an HTML site map which is auto updated based on the XML site map and connects with your site.

3. For sites running on PHP use an .htaccess file to avoid content repetition and for permanent / temporal redirection.

4. Use breadcrumbs navigation across the site for improved user knowledge and SEO respect.

5. From time to time, analysis your site using a text browser such as SEO Browser to "observe" how spiders are likely to find your on page content .

6. If your site structural design has more than three levels, reorganize it so to make the information more reachable to both users and spiders.

7. Remain URLs short for improved SEO and to create a better viral result as short URLs are more impressive.

8. Include your key phases such as a product title with the URL

Monday, November 2, 2009

image optimization - and traffic from Google image search

Ensure image optimization across the site to enjoy traffic from Google image search

1. > Keep images on a folder level somewhat than a sub domain so is improved than

2. > Use a descriptive name for the image, such as the product name

3. > Use alt tag for all your images and use a descriptive name again for the image alt text name

4. > Use header by placing a small description in a straight line under, on top or on the side of your image

5. > When possible save the image as .jpg format

6. > Use a free tool find images with no alt text at page.

Ensure metadata optimization to get high level of qualified traffic

1. > Ensure that every page has unique metadata in terms of page title and page description.

2. > Limited page title should be 70 characters and page description to 150 to 170 characters.

3. > Do not bother too much keywords, do something else for pages.

4. > Optimize each page around 3 to 4 key phases.

5. > Place the main term first, followed by a non spammy call to action and brand by Google.

6. > For product pages, opt for an auto generate metadata clarification based on + at

7. Use AdWords ads to test the best text for better CTR by creating a few ad variations in AdWords which include your key term

Content is truly king

8. Every page should have unique content which reads well for users (and therefore for the search engine spiders as well)

9. Don't repeat the key term 2 to 3 times so to avoid keyword stuffing

10. Place the key term in the page H1 tag title, image alt text and once in bold

11. Use "recommended products" to link between similar products to increase their relevancy.

Friday, October 30, 2009

Google Page Rank update on 29th Oct

Keep in mind there is nothing long-established, but several people started to notice changes both in PageRank and backlinks count numbers.

One of my sites apparently gained PR as well. casino went from a PR0 to a PR2.

I tried to check on Google’s data centers but most of them are behave peculiarly (treatment a PR0 even for recognized websites). One tool that appears to be working is this one.

No one was expecting such an early PageRank update in 2008. The last one, as you possibly can keep in mind, happened late in October and it created a lot of buzzing due to a new policy that Google decided to adopt towards websites that were selling text links without the nofollow tag.

Have you noticed any changes at your web sites?

Wednesday, October 28, 2009

SEO tips for online retailers

SEO for online retailers is the method of improving a website prospective in order to expand more organic non-paid traffic from the fore most search engines. Normally, SEO support doesn't happen during the night and it can take a long while to rank well for non brand key expressions.

The rule of thumb is this: the more contests a comparative term has, the harder you'll find it to rank for the term. With that said, you have got to start anywhere and there at least ways I can think of to develop your SEO.

Choose your hosting provider watchfully

A > If you are target one specific region, say the USA, ensure that the physical IP address is country specific which will improve the possibility of ranking in the USA

B > Always choose for a set IP address even if it costs slightly more

C > Run an IP address search to ensure the IP address has not been black listed before. Domain Tools are an outstanding resource for quick IP address lookup

D > Ensure the server returns correct reply:

  • 200 OK the request has succeed - As an example you should see this server reply for your landing page (
  • 301 Moved Permanently - As an example you should see this server response for your non www version of your landing page (
  • 302 Found - Use this server response only if you are redirect temporary
  • 404 Not Found - Always display a correct 404 response so you can get a suggestion when a page is broken for better user knowledge.

Increase crawl rates because you can never get enough of Google

E > To check when your site was last crawled and indexed, search for and play with “date range” advanced search option.

F > Update the site's content as often as possible. For online retailer, new promotions and offers propose a incredible opening to update their content.

G > Ensure pages are loading speedily by analyzing your code, content and images. Web Page Analyzer is an outstanding source to analyze a page load time.

H > Fix duplicate content issue such as having two version of your landing page, for example and

I > Add an XML site map and submit it to the major search engines

Tuesday, October 27, 2009

What is Spamming as per SEO respect

As a qualified SEO service provider of India Animesh is offering the in turn about spam terms. Spam is the terms which is generally used when you develop an e business website. Search Engine spiders don’t like spasm website and the cause of this spam site goes losing and losing in the search engine ranking as well as may be banned your website. For preventing the spam of your website you must avoid these terms:

* avoid door mode pages

* avoid redirection

* avoid clocking

* avoid hidden links at pages

* avoid hidden text in the pages

* avoid keywords stuffing on the pages

* avoid page stuffed by worthlessness keywords

* avoid duplicate content in Web site.

* avoid unrelated links at your link pages.

* avoid intentional misspelling in your page content.

If you are follows these steps than you will definitely achieve good position in all search engine.

Saturday, May 16, 2009

Structuring a Link Building Campaign

There are five major components to a link building campaign.
These are:

1. Getting links from authoritative domains
2. Getting links from a volume of domains
3. Getting links to pages other than the home page (also known as "deep links")
4. Local links for local rankings
5. Getting the anchor text needed to drive rankings.

1. Getting Links from Authoritative Domains

Major government sites, major university sites, or major media sites are potentially authoritative.
No public data available to identify authority Collect the most likely 10 potentials
See which of those 10 has the most links from the other nine.

Need to figure out what it will take to get these types of sites to link
What? Where?
Direct and indirect approaches of getting links

2. Getting Links from A Volume of Domains

100 links from one domain are not nearly as valuable as one link from 100 domains.
Vote / Editorial decision

3. Getting Links to Pages Other Than The Home Page (aka “Deep Links")

Publishers should look to get links to each major section of their site.
Each page on a web site has the opportunity to rank for different search terms.
Supporting those pages with direct links will help them rank better.
This is particularly true for larger sites, but is also applies to sites of any size.

4. Local Links for Local Rankings

Publisher should also look to obtain links from other local businesses.
A link from the local chamber of commerce is likely to be helpful in ranking for local search terms.
Other similar sources are –
Local business directories
The local chapter of the Better Business Bureau
Local libraries
Local businesses
Local clubs
Getting links from these sources reinforces the local theme of the publisher’s site or web page.

5. Getting The Anchor Text Needed to Drive Rankings

One of the most powerful factors in search rankings.
SEs use anchor text to provide further evidence of what the page receiving the link is about.
Since these are assumed to be specified by the person giving the link, it is a factor that is potentially very powerful.

Tuesday, May 12, 2009

The Theory and Goals of Link Building for SEO

The Theory and Goals of Link Building for SEO

Link building is the practice of getting other sites to link back to your website. This can often be done using a wide variety of strategies, such as:

Asking for a link
Giving away content or tools
Widget development
Social media campaigns
Purchasing links and more….
But first, let’s start with the basic theories…

* Why Link Building Matters

Whenever any user enters a query into a search engine, the search engine needs to determine how to return the best results. How? There are two key steps:
Figure out which pages on the web are related in any way to the query
Evaluate which of the pages that relate to the query are the most important
Each link to a web page is seen as a vote for that web page.
In simple terms, if there are two pages that are equally relevant to a given search query, the page with the better inbound link profile will rank higher than the other page (being all other factors equal).
Hence, the need of Link Building!

*How Search Engines Evaluate Links

Each link to a web page is a vote for that web page.
That implies the higher the PR, the more the value of that vote. This is partially true. But, two votes may not have equal weight even if they are from same PR page.
Value of vote depends on – Relevance and Authority
Now let’s take a deeper look at these factors…

* Relevance Factor

Theme of the linking website
Purpose of the linking website
Topic of the linking page