This week we're pleased to welcome Marshall Simmonds, CEO of Define Search Strategies and Chief Strategist for the New York Times, to Whiteboard Studios. Whether or not to use topic pages--and how to use them effectively--is a topic of some debate in the SEO world. Well, who better to ask about it than the guy in charge of SEO strategy for the NYT and About.com, two of the topic page-iest sites on the web?
If you're using a topic page strategy, or you've considered it, watch this week's Whiteboard Friday. Marshall breaks down how and when they can be effective, pros and cons, as well as expenses and advantages to the strategy.
Friday, January 29, 2010
Google Analytics IQ: Make Sure You're Searchable!
If you've passed the Google Analytics Individual Qualification exam, you probably want people to know. One thing you can do is publish a link to your test record . But, you should also make sure that you're searchable from the Google Testing Center . Here's how to make sure that people can find you. First, log in to the Google Testing Center. )Note: Use the login information you created during your first visit to the Google Testing Center.
Wednesday, January 27, 2010
Sydney, Australia, January 27, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on traffic to top Retail sites in Australia during the 2009 holiday season. The study found that three out of five Australians online visited a Retail site in December, as traffic to the category reached its highest volume of the year with more than 8 million visitors during the month.
“December continues to be the heaviest month for visitation to retail sites as the holiday shopping season reaches its pinnacle,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “The online channel is an increasingly important component of retailers’ holiday strategies with a growing number of consumers turning to the Web for comparison shopping and purchasing convenience.”
Holiday Shopping Fuels Traffic Growth at Largest Online Retailers
More than 8 million Australians visited a Retail site in December 2009, representing a 3-percent increase versus year ago. The category was led by Apple.com Worldwide Sites with more than 3 million visitors, a 63-percent increase, fueled by continued growth at the Apple Store site which was visited by more than 1 million Australians. Amazon Sites followed as the second most visited retail destination with 2.5 million visitors, up 28 percent from the previous year. Coles Group Ltd., which includes Kmart.com.au, Target.com.au and Coles.com.au among other sites, ranked third with 1.3 million visitors (up 30 percent), followed by Woolworths Limited with 1.2 million visitors (up 48 percent).
“December continues to be the heaviest month for visitation to retail sites as the holiday shopping season reaches its pinnacle,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “The online channel is an increasingly important component of retailers’ holiday strategies with a growing number of consumers turning to the Web for comparison shopping and purchasing convenience.”
Holiday Shopping Fuels Traffic Growth at Largest Online Retailers
More than 8 million Australians visited a Retail site in December 2009, representing a 3-percent increase versus year ago. The category was led by Apple.com Worldwide Sites with more than 3 million visitors, a 63-percent increase, fueled by continued growth at the Apple Store site which was visited by more than 1 million Australians. Amazon Sites followed as the second most visited retail destination with 2.5 million visitors, up 28 percent from the previous year. Coles Group Ltd., which includes Kmart.com.au, Target.com.au and Coles.com.au among other sites, ranked third with 1.3 million visitors (up 30 percent), followed by Woolworths Limited with 1.2 million visitors (up 48 percent).
Friday, January 22, 2010
Online Internet Marketing Services Strategy
The Internet has brought media to global spectators. The interactive character of Internet marketing in terms of providing direct response and eliciting response is a unique value of the middling. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes organization of digital client data and electronic client connection management systems.
When you have a company, one of the things you have to think about is how you can put the word out about your products and your services, word of mouth can only take you so far, although there is no doubt that it is a powerful tool. But you can't just establish your company and hope that while it is up and running, people will magically come to it on their own. You need to get proactive in putting the word out about your company.
Spaced out from using the traditional means of advertising and marketing, you have to take a closer look at your website if you already have one and see if it is doing the job of marketing your services. If you just have a website and it is not compliant enough customers, you might start thinking that it's all been a misuse of time, money, and effort, and consider taking it offline instead.
Before you do that, you need to take a look at your Internet marketing strategy, and if you didn't know that you should have one, then it's time for you to explore companies that offer Internet marketing services. Such companies will be able to take a look at your website, analyze and assess its content, and establish whether or not it is even ranking in the search engines. If that is not the case, that means your website content is not targeted to your ideal client base. Unless people specifically search for you, no one will be able to find your website on search engines if they are just looking for the general types of service you provide.
Internet marketing services consist of different activities, from keyword optimization to content creation. Any of these will help to drive traffic to your website. But don't think that Internet marketing services are just all about increase the visitor count in your website counter. What it ultimately aims for is to convert the increased visits to actual clients for you, and this can happen if you offer the right kind of information that establish you as a leader and as a source of knowledge in the field or industry you are involved in.
When you have a company, one of the things you have to think about is how you can put the word out about your products and your services, word of mouth can only take you so far, although there is no doubt that it is a powerful tool. But you can't just establish your company and hope that while it is up and running, people will magically come to it on their own. You need to get proactive in putting the word out about your company.
Spaced out from using the traditional means of advertising and marketing, you have to take a closer look at your website if you already have one and see if it is doing the job of marketing your services. If you just have a website and it is not compliant enough customers, you might start thinking that it's all been a misuse of time, money, and effort, and consider taking it offline instead.
Before you do that, you need to take a look at your Internet marketing strategy, and if you didn't know that you should have one, then it's time for you to explore companies that offer Internet marketing services. Such companies will be able to take a look at your website, analyze and assess its content, and establish whether or not it is even ranking in the search engines. If that is not the case, that means your website content is not targeted to your ideal client base. Unless people specifically search for you, no one will be able to find your website on search engines if they are just looking for the general types of service you provide.
Internet marketing services consist of different activities, from keyword optimization to content creation. Any of these will help to drive traffic to your website. But don't think that Internet marketing services are just all about increase the visitor count in your website counter. What it ultimately aims for is to convert the increased visits to actual clients for you, and this can happen if you offer the right kind of information that establish you as a leader and as a source of knowledge in the field or industry you are involved in.
Tuesday, January 19, 2010
How To Maintain Your Social Media Profile
To maintain your professional integrity and personal reputation online, share the personal information that you would be comfortable sharing with your social media profiles.
Social Media Suggestion :
Social Networking Traffic and daily hits from different location and IP Try to get more than 100 visitors.
Promotion of your website at Twitter & Face book.
Twitter Promotion:
Create Twitter account with your targeted Key Phases and
At Twitter Account you need to adding followers and maintain twitting every day.
Need conversation with related followers.
Design your Twitter Account with related themes with address and ph no.
Manage Twitter List; add to following friends and followers.
Face Book Promotion :
Create FaceBook Account with logo.
Adding friends, discussions with your business.
Join Group and create Group.
Send Fan request to your friend.
Create page for promotion and post comment with your site link.
Start FaceBook Application and send it to your friends, Fans, Groups etc.
Construction of a MySpace Profile, customize it and promoting your website by adding friends, discussions, adding comments and more.
Adding Details at ping.fm and maintain it every day.
Internet and Businesses Online Social Bookmarking
Not only can you save your favorite websites and send them to your friends, but you can also look at what other people have found interesting enough to tag. Most social bookmarking sites allow you to browse through the items based on most popular, recently added, or belonging to a certain category like shopping, technology, politics, blogging, news, sports, etc.
You can even search through what people have bookmarked by typing in what you are looking for in the search tool. In fact, social bookmarking sites are being used as intelligent search engines.
What is Social News? Is Social News the Same as Social Bookmarking?:
Websites like Digg, Reddit and Propeller focus on social bookmarking of news-related items such as politics, sports, technology, etc. These websites will often feature breaking headlines and bloggers discussing the current news items.
Social news sites are different from standard social bookmarking sites by focusing on specific articles and blog posts rather than websites. Because of this, they can be a great source of news, and they also offer the ability to participate in the discussion by leaving comments on popular news items.
How Can I Benefit From Social Bookmarking?:
Social bookmarking and social news allow you to specifically target what you want to see. Instead of going into a search engine, typing something in, and then searching for that needle in a haystack, you can quickly narrow down the items to what you are looking for.
Because many social bookmarking sites display recently added lists and popular links, you can both stay current and see relevant information. For example, let's say you are interested in learning more about social shopping. You might search for social shopping on one of these sites and come up with two articles: one with a hundred votes and one with two votes.
It's pretty easy to tell that the article with a hundred votes might be your best choice. And this is a lot easier than putting "social shopping" into a search engine and seeing page after page after page of links that may or may not be useful.
So, what started out as a way to send bookmarks to friends has really grown into social search engines. You no longer need to page through thousands of results to find a needle in a haystack. Now, you can simply go to a social bookmarking site, choose the category or tag that matches your interest, and find the most popular websites.
You can even search through what people have bookmarked by typing in what you are looking for in the search tool. In fact, social bookmarking sites are being used as intelligent search engines.
What is Social News? Is Social News the Same as Social Bookmarking?:
Websites like Digg, Reddit and Propeller focus on social bookmarking of news-related items such as politics, sports, technology, etc. These websites will often feature breaking headlines and bloggers discussing the current news items.
Social news sites are different from standard social bookmarking sites by focusing on specific articles and blog posts rather than websites. Because of this, they can be a great source of news, and they also offer the ability to participate in the discussion by leaving comments on popular news items.
How Can I Benefit From Social Bookmarking?:
Social bookmarking and social news allow you to specifically target what you want to see. Instead of going into a search engine, typing something in, and then searching for that needle in a haystack, you can quickly narrow down the items to what you are looking for.
Because many social bookmarking sites display recently added lists and popular links, you can both stay current and see relevant information. For example, let's say you are interested in learning more about social shopping. You might search for social shopping on one of these sites and come up with two articles: one with a hundred votes and one with two votes.
It's pretty easy to tell that the article with a hundred votes might be your best choice. And this is a lot easier than putting "social shopping" into a search engine and seeing page after page after page of links that may or may not be useful.
So, what started out as a way to send bookmarks to friends has really grown into social search engines. You no longer need to page through thousands of results to find a needle in a haystack. Now, you can simply go to a social bookmarking site, choose the category or tag that matches your interest, and find the most popular websites.
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