Friday, July 1, 2011

WebMaster Guidelines - Creating Google Friendly sites

In before article I have give information on webmaster guidelines - general design, technical, and quality guidelines and now this articles related to creating a Google-friendly site.
Google Webmaster Guidelines provide general design, technical, and quality guidelines. Below are more detailed tips for creating a Google-friendly site.

Give visitors the information they're looking for

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.

Make sure that other sites link to yours


Links help Google crawlers find your site and can give your site superior visibility in Google search results. When returning results for a search, Google uses difficult text-matching techniques to display pages that are both main and relevant to each search. Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves "important" weigh more deeply and help to make other pages "important."

Keep in mind that Google algorithms can recognize natural links from unnatural links. Natural links to your site develop as part of the dynamic nature of the web when other sites find your content wrathful and think it would be helpful for their visitors. Unnatural links to your site are placed there specific to make your site look more popular to search engines. Some of these types of links (such as link schemes and entryway pages) are covered in Google Webmaster Guidelines.
Only natural links are useful for the indexing and ranking of your site.

Make your site easily accessible

Build your site with a logical link structure. Every page should be reachable from at least one static text link.

Use a text browser, such as Lynx, to scrutinize your site. Most spiders see your site much as Lynx would. If features such as JavaScript, cookies, session IDs, frames, DHTML, or Macromedia Flash keep you from seeing your entire site in a text browser, then spiders may have trouble crawling it.

Things to avoid

Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site.

Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Be careful; if your domain is affiliated with one of these deceptive services, it could be banned from Google index.

Don't use images to display important names, content, or links. Google crawler doesn't acknowledge text contained in graphics. Use ALT attributes if the main content and keywords on your page can't be formatted in regular HTML.

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