Tuesday, May 29, 2012

Google Penguin: why did he found the high and dry?

He is black and white. His name starts with a P. You're more likely to encounter on the street than Google. No it is not the Panda but the Penguin Google.

On our screens since April 25 last, the arrival of the new algorithm Google is a little past unnoticed ... To believe that the penguin is less frightening than the panda. At Insitaction, we wanted to know why Google Penguin has so quickly found underwater.
Google Penguin: less frightening than the Panda?
For those not familiar, Google Penguin is the new Google algorithm . Its mission? Penalize (and kicked out of the ice) the Black hat , as the sites practices  SEO malicious. Why? To provide users with search results more relevant still.

If your site includes
·         of  irrelevant links (eg link "health insurance" in the blog Insitaction )
·         of backlinks purchased
·         too many backlinks with the same anchor (text description) ...
expect to see him lose places in the great Google ranking.
While its predecessor, Google Panda hunted duplicate content on the web, Google Penguin it deals mostly backlinks (links and false) .
Why Google Penguin has happened to the hatch?
Google Panda , everyone was talking about. All bloggers had feared. All web editors wanted to challenge him.  Google Penguin , it passes almost unnoticed. Why?

1. The updates to the Google algorithm have become so frequent that no one wants to talk. Knowing that there are a hundred a year, the topic quickly became tiresome (not to be vulgar). So bloggers are talking about only when the updates are really worth. Does  Google Penguin is not worth the trouble? Do not be so sure.

It's just that his time in France was less destructive than the passage of his predecessor Panda. In neighboring countries by cons, and particularly in England, some sites have not been able to stay long on the ice (in the top 10 Google ). Circulate a petition to England even for Google to reconsider its decision and cancels this last update.

2. Another idea: some bloggers like to say that the updates to Google's algorithm are merely ploys to highlight the site "partners" in Google and exclude others. Following the passage of Panda, some rumors even say that  Google is losing manually tickets to certain large sites to give more seats to their favorite sites, in the first pages. Considered by some as "subjective algorithms", why pay attention?

The guide of good SEO Google

To all those who do not want to rub Penguin , know that Google has posted the  guide of good SEO .

For Google there are two types of SEO: SEO good and bad SEO .
The good SEOs , the impeccable behavior, are called the "  White hat ". Bad, deviant, are called the "  Black hat ". Not to switch to the dark side of force, avoid:

·         the use of hidden links
·         the use of mirror sites
·         the hype of keywords
·         the duplication of content

And be sure to follow the law Google (see Manual of good SEO).
If despite this, your site is found still ejected from the ice, you can express your dismay at Google. It will reassess your position. If instead you realize that your neighbor, obscure practices, was not caught, you can terminate it via a platform created by Google (motto: "  Together fight the evil! ", the word betrayal is also acceptable).

Beneficial or not, the arrival of this new algorithm Penguin gives us just want to discover what the next furry companion of Google (and incidentally it will change on the canvas).

Monday, April 23, 2012

SEO tips 2012 from our expert

Today we'll go to an expert: we interviewed on "SEO and SEO". She is the specialist SEO team of Online Marketing at Online-SEO-Services.com. It explains why SEO is so important for website owners and gives some tips for a successful referral. A must read!

2. Can you tell us why SEO is important and what are the key points?

SEO is very important for a Webmaster to his site to be found easily on the Internet! Imagine that tools like Google do not exist - how could we, mere visitors find what they seek among the millions of websites present on the canvas?

This is why search engines were created and performed this work for us. They scour the web to reference and rank sites for do we provide the results most relevant to our research. And because there is rarely a single website on the subject and that concurrency can be harsh, it is advisable for a Webmaster to monitor and regularly referencing his work. Basically, a site is always a particular purpose for its owner (to publicize his work, his business, his passion). And whatever purpose, must get visitors to reach it! And get visitors passes including search engines.

3. What are the important points to get a good position in Google and other search engines?

In fact, it relies on a simple principle: Your page must have relevant content. Ie corresponding to the search performed by visitors on the search engine and provides them with information. And as having relevant content is not so simple, we need to ask the right questions.

A website is relevant to a search on a search engine, if the search returns a result that will satisfy the visitor, that is to say capable of providing the information they seek.

This implies that the site content is tailored to the visitor and what is likely to seek work. Furthermore, this content must be unique. It is strongly advised not to copy content from another site and not only questions of law. If robots are a search engine on your site 2 identical content which are at different addresses, it is called "duplicate content" and that implies a risk that page disappear from search engine results .

4. How can users optimize their site for SEO?

Search engines work with robots called "Crawlers", these are programs that run the Internet and analyze the pages to rank them and reference them. They visit the websites at regular intervals. It is therefore important that the pages are easy to visit and analyze for these robots.

Relevant information for search engines:

In the settings of your site you will find the "Bots". This is where you will be able to enter pertinent data for search engines. This information can facilitate the work of robots "crawl": Indicate the title of your website and a description which will then be displayed in the results pages of search engines. They must be short and well summarize the content of your site, your pages, and also: they must make people want the user to click and visit your site!

Choose a theme for its sub-sections:

Management sub-categories of your site and their corresponding pages is very important: at best, each of these pages will address a specific topic that you can identify key mos. These keywords must ultimately also be present in the content of these pages, and at regular intervals (3 to 5% of keywords in your text). That's basically how you go and tell the robots: "These keywords are important and best match the content of my page." You facilitate and work with robots in terms of analysis and ranking of your site.

5. Can you suggest some links where users can find more information?

Yes, the tool of Google Keywords Tool for example, lets look at what the terms sought by Internet users. Just enter one or more of these keywords, this tool shows and other keywords related to them and the number of searches on them. A very good way to know on which keywords to focus!

There are also many news sites, blogs and forums to track the news related to SEO and form a self-taught as and when!

6. What are the trends of SEO for the coming months?

The goal of search engines is in the forefront to offer ever more relevant results and meet the expectations of users. For this, they regularly change the "rules" and the "weight" that may have some factors in the final standings. Like last year with the famous update of the Google algorithm (Panda).

If the antiquity of the site (its domain), the number of links to the site leaders or the regular presence of keywords in the content remain important factors, the trend is increasingly to real analysis "quality" of such content. Do they provide quality information, current and unique visitors? The pages of the site in question are they rich or information-packed them instead of just advertising? It is these elements that search engines tend increasingly to be considered.

Of course, we must not forget the aspect of "social" with the emergence of social networks like Facebook or Google + which would return more and more into play for a better ranking based on the following logic: more content site is shared and will be discussed on social networks, the more content is likely to be relevant and interesting.

A simple way for users to optimize their Jimdo site for referencing, searching for that "quality" is also to analyze the visits from people who visit their site including which pages are most "views", how long they remain on a particular page and try to draw conclusions about the content of interest to the reader.

7. Finally: what tools and modules Jimdo you advise to use Jimdonautes who wish to work their ranking?

A first step might be to keep a blog (Blog and module option "View Blog) and to incorporate regular and fresh content related to recent site activity.

Of course the social aspect, the modules "Share" and "Facebook" are not to neglect the end of the article, but also on the web pages to allow visitors to share content on various existing networks .

And for the most experienced, perhaps begin to familiarize themselves with the use of Google Analytics (built in part on the Pro and Business versions) to better understand the expectations of visitors.

Thursday, March 22, 2012

Criterion Off Page SEO

Criterion Off Page SEO: Do not forget the backlinks, anchor text, netlinking all this in the same field or similar.

The Accommodation

It is recommended for hosting a website to have a server dedicated to his name than choosing a shared server.

Large risks await you if you take a shared server, the presence of a website that intends to spam while your website grows serenely without technical seo spam or dark.

You can tracker the IP of your website or third party, do a search of the IP on the search engines then enter the IP address on the site http://whois.domaintools.com/, you will get the necessary information if the website in question or not spam.


According to the language or area of ​​activity, the host will be located in the corresponding country based on these criteria, it is a form of geolocation.


Delays in shipments.

Avoid shared hosting.

The image is involved in the technical optimization seo, it is an essential element of SEO optimization so the tag "alt" must be optimal.

The image provides alternative content in organic SEO, especially as the images appear in search engines such as Google Image.

The image also has a second impact on the visibility, which can be user, customers or visitors, we like to have a visual image that represents the item in question since it is intuitive and it encourages them to visit the website.

To say that the image does matter in the criteria for SEO, Google gives importance to friendly seo-optimized images, one can speak of VisualRank for images, a simple adaptation of Google's PageRank.


It is advisable to put the "alt" attribute that will add a description to the image with keywords.

Always follow this procedure to insert an image of

Always give her image with relevant keywords separated by dashes

The External Links

External links are also very important for SEO, the wording of the anchors of links play a vital role in the ranking of the web page for a given query on a search engine.

This optimization criterion off-page is taken into account to increase your visibility and credibility to other websites and internet. This method Seo-Friendly is used without too much spamming links anchors.


It is advisable to have external links with a good PageRank to increase your visibility and positioning.

The optimal format of the link should be like this this The optimal keywords for the site


Avoid web pages with many links, this is often called the "link farms".

Having links unrelated to the theme of the website. Always be complementary or in the same field without being competitive.

Use the attribute "no follow" in the web links will not increase the PageRank, because the search engine will not take into account external links and therefore no reciprocity between websites.

Always check for its links with its partners and find that they are not broken links.

The Inbound says "Backlinks"

Backlinks are the web links pointing to other websites or web pages. With the return link, we can measure the importance of the popularity of the website and quantified the number of backlinks.


Be present in the DMOZ directory and web directories with high PageRank and more important.

Get backlins websites, establish a real partnership and not a simple link exchange that does not bring anything to the website.


Avoiding massive automated registrations on the website directories or low PageRank which increases suddenly backlinks.

Avoid putting the same titles and descriptions of the same website to directories, writing titles and descriptions for each different theme.

Avoid having backlinks from websites blacklisted by search engines or by satellite pages.

Avoid buying links to boost web site traffic.

The domain NDD

The NDD or Domain Name is also an essential criterion to criterion off page. It is classified as a criterion of relevance and ranking by search engines.

The choice of the NDD must be considered and appropriate to the website, the domain name strategy complements a web seo off page titles, text and links.

The web page will present an appropriate content with the domain name will be quality, a domain name with a URL optimized for maximum three keywords separated by a hyphen improved positioning of the web page with a web content written so as optimal for SEO.


The domain name should be descriptive and contain the keywords of the theme of the website.

The extension of the domain name in the country where the location slightly favors the website, a French site for an extension. Fr extension. Be for a Belgian site.


Avoid domain names too long.

Avoid cybersquatting domain name and then resell or illegal competition.

The structure of a website

The structure of a website can be represented by a giant tree in which thousands of branches that grow to produce fruit.

The sitemap of a website is a key element for indexing web. You can put the commands necessary to tell the spider and crawler indexed the files or not.

It also displays the structure of the website and group them by theme, in this case we speak of rubriquages​​.


Include a robots.txt file to facilitate the indexing of the website.

Create an XML sitemap for website structure.

Integrate an RSS feed in the source code of the website.

Hierarchical way of organizing data page -> tutorial, tutorial -> referencing.

Create a website with a specific theme, not from a messy mixing several themes.

Creating breadcrumbs said "railroad" or "tail breadcrumbs" that allows the user to better identify and assemble more easily to the main headings.

You want information about my schooling, my work experience, see my web portoflio, please visit these pages: http://www.online-seo-services.com/blog

Wednesday, March 21, 2012

Natural SEO Strategy

SEO is the most important issue for any website that aims to generate audience. Optimize SEO is essential and should preferably be designed from the very beginning of the design of the website. It is not complicated to be well positioned on search engines (except for very competitive niches) by applying a strategy that SEO revolves around three axes:

- The optimization technique of referencing (the "structure" of the site, so Google tell Google what's important and what is less)

- Optimizing the content in an optical SEO (it's the content users are looking for, what is the relevance of content that Google is trying to assess and allows a ranking of sites)

- Optimization of links for SEO (ie the "popularity of the site," Google measures the assumed interest for the content mainly through quantitative and qualitative analysis of links to that content: the backlinks)

Ensuring work specifically these three areas of SEO, you should be able to reach your goals much easier referencing.

SEO strategy: the content

- Choose KeyWords to reference a priority and Top 10

It is necessary to define a semantic space to position a set of KW, always the same, in order to get closer to the top spot on the KW. A short list must be created because it is difficult to work correctly on too many of KW. To help me choose my KeyWords, I use the forecasting tools of traffic from Google: Google Insight and Google Keyword Tool.

- Optimization / text creation

Content is King! It is the favorite phrase of any SEO. This is the key to position themselves. We need the Keywords (KW) are repeated as many times in the text (5% seems a figure not to exceed) to expect out of these KW in the SERP (for English "search engine results page," the result page of Google search for example). Preferably, place the keywords in the top of the page. Of course, remember still being written primarily for the user, and not for Google!

SEO strategy: the technique

- Optimization SEO title tag (title page)

The page title is one of the most important elements considered by search engines. We therefore need the most to hope KW can improve the ranking, while keeping in mind that this is the title that appears in search results and must therefore encourage the click!

It should also vary on each page as the page content should match the Title.

In many situations (blogs, news sites, ecommerce website) it is interesting to gain time to implement a Title page which is generated automatically. The CMS (Content Managing System) used to develop the site usually offers this feature (or a plugin can do).

On an ecommerce site with a catalog Therefore, the automatic generation is especially adapted to the product pages. In this case, one can imagine a title like this:

Nitro at SnowShop | Snowboard Nitro Target | Snowboard Freeride | Mountain Equipment

On an informative site or a blog, it automates the title pages of articles showing the name of the article. There are often plugins to complete the title if necessary (this may better position themselves in a highly competitive term)

- Optimization SEO Hx tags

Different Heading are used to structure the page. The H1 is the title of the document, the H H2 H3 ... correspond to sub-titles. Google gives more importance to include keywords in Hx compared to the rest of this content in paragraphs.

- Optimization SEO Meta tags and Meta Keywords Desc

It seems certain that these meta tags do not improve the natural search at Google. Desc meta tag is used to replace the snippet (text description of the page) autogenerated by Google as such it is important to encourage the click

- Tags, Sitemaps and Robots.txt

The tag allows emboldening the KW and tells the engine that the word is somewhat larger than other

The Sitemaps helps speed indexing, while the Robots.txt file to specify the pages to not index.

SEO strategy: the links

- Create a list of content sites, forums, books on the topics of my site for future affiliation agreements and SEO (Search Engine Optimization)

The goal is to have a list from which we will try to generate BackLinks (inbound links) to improve the SEO and also do affiliate partnerships to generate sales / conversions if possible.

- Sign in directories of specialized sites

This allows the generation of BL (backlinks). This is very important because again Google is going to judge a site is reliable and therefore gets better place if many other sites have URLs that link to my site. Preferably, the BL must come from sites on the same topic as my site. The link created must have an anchor (the text referring to the URL) corresponding to my target keyword.

- Creating Press Releases

Beyond the direct creation of traffic (visitors who read the press release will click on the link back to your site to find out more) and BL generated will be valuable to improve the positioning in search engines. More on the ticket of Gregory's blog Buzzinessman

- Participating in forums addressing the same issues as mine

Through the forum, it is possible to easily generate backlinks with your message signature. Many forums (including those running phpBB, an open source forum engine) can add a personal signature to all your posts. By creating a link to your site in the signature, I greatly improves the positioning of the link anchor (the text referring to the URL) into the search engines.

It should however be careful not to pollute the discussions, but instead contribute to improve the content of posts made by forum. This is to avoid offending administrators (to advertise is not always seen). Some tips on finding Oseox: How intelligently spamming forums.

- Optimizing the mesh internal

Create internal links can highlight different pages compared to other according to the objectives of referencing. This enables Google to better navigate the site and so a better way to reference the pages (especially pages that are called deep multi-level sub-categorization).

Finally on SEO Strategy

- Installation and configuration of a positioning tracking software

Indispensable tool to monitor the positioning of a KW, and thus judge the work. AdvancedWebRanking is often cited as a very complete and reasonably priced (the interface is quite austere). Alternative: Yooda SeeuRank (more expensive but really good too) and Ranks.fr (the cheapest, fun to use for the essential information: the positioning. Advantage: it is accessible on the internet, while the first two are s installed on a computer)

- Example of SEO Strategy with two dummy words "Nitro" and "Snowboard Clothing"

I have seen the effectiveness of this strategy by applying it myself (I unfortunately can not tell you the true words I used, but they come close). These two terms have been selected after analysis of statistics Google Adwords (these two are clicked KW and cost a lot of money), Analytics (both KW convert many users) and traffic forecasting tools.


- Generation of two times of 50 backlinks with several forums and sports sites 3 press releases.

- Rework slightly to include more content often both KW

- Addition of two KW in several title pages and internal links

- Addition of two terms in H1 (on two different pages) 3 and H2

After a short time (two months), and a strategy moderately "intensive" in terms of SEO, in relation to the competition of these two terms (a recognized brand in the community and a pretty generic term), improving the position is more than satisfactory:

Nitro: From position 35 to position 7

Snowboard clothing: from position 29 to position 10

Keeping in mind that positioning is on average after 6 months minimum, hopefully with a little effort the first places that are reached

So much for the ticket summary to be the right strategy to improve its SEO. I'll come back specifically on each of three axes in future posts! Feel free to let me know any questions, remarks or supplements