Wednesday, March 21, 2012

Natural SEO Strategy

SEO is the most important issue for any website that aims to generate audience. Optimize SEO is essential and should preferably be designed from the very beginning of the design of the website. It is not complicated to be well positioned on search engines (except for very competitive niches) by applying a strategy that SEO revolves around three axes:

- The optimization technique of referencing (the "structure" of the site, so Google tell Google what's important and what is less)

- Optimizing the content in an optical SEO (it's the content users are looking for, what is the relevance of content that Google is trying to assess and allows a ranking of sites)

- Optimization of links for SEO (ie the "popularity of the site," Google measures the assumed interest for the content mainly through quantitative and qualitative analysis of links to that content: the backlinks)

Ensuring work specifically these three areas of SEO, you should be able to reach your goals much easier referencing.


SEO strategy: the content

- Choose KeyWords to reference a priority and Top 10

It is necessary to define a semantic space to position a set of KW, always the same, in order to get closer to the top spot on the KW. A short list must be created because it is difficult to work correctly on too many of KW. To help me choose my KeyWords, I use the forecasting tools of traffic from Google: Google Insight and Google Keyword Tool.

- Optimization / text creation

Content is King! It is the favorite phrase of any SEO. This is the key to position themselves. We need the Keywords (KW) are repeated as many times in the text (5% seems a figure not to exceed) to expect out of these KW in the SERP (for English "search engine results page," the result page of Google search for example). Preferably, place the keywords in the top of the page. Of course, remember still being written primarily for the user, and not for Google!

SEO strategy: the technique

- Optimization SEO title tag (title page)

The page title is one of the most important elements considered by search engines. We therefore need the most to hope KW can improve the ranking, while keeping in mind that this is the title that appears in search results and must therefore encourage the click!

It should also vary on each page as the page content should match the Title.

In many situations (blogs, news sites, ecommerce website) it is interesting to gain time to implement a Title page which is generated automatically. The CMS (Content Managing System) used to develop the site usually offers this feature (or a plugin can do).

On an ecommerce site with a catalog Therefore, the automatic generation is especially adapted to the product pages. In this case, one can imagine a title like this:

Nitro at SnowShop | Snowboard Nitro Target | Snowboard Freeride | Mountain Equipment

On an informative site or a blog, it automates the title pages of articles showing the name of the article. There are often plugins to complete the title if necessary (this may better position themselves in a highly competitive term)

- Optimization SEO Hx tags

Different Heading are used to structure the page. The H1 is the title of the document, the H H2 H3 ... correspond to sub-titles. Google gives more importance to include keywords in Hx compared to the rest of this content in paragraphs.

- Optimization SEO Meta tags and Meta Keywords Desc

It seems certain that these meta tags do not improve the natural search at Google. Desc meta tag is used to replace the snippet (text description of the page) autogenerated by Google as such it is important to encourage the click

- Tags, Sitemaps and Robots.txt

The tag allows emboldening the KW and tells the engine that the word is somewhat larger than other

The Sitemaps helps speed indexing, while the Robots.txt file to specify the pages to not index.

SEO strategy: the links

- Create a list of content sites, forums, books on the topics of my site for future affiliation agreements and SEO (Search Engine Optimization)

The goal is to have a list from which we will try to generate BackLinks (inbound links) to improve the SEO and also do affiliate partnerships to generate sales / conversions if possible.

- Sign in directories of specialized sites

This allows the generation of BL (backlinks). This is very important because again Google is going to judge a site is reliable and therefore gets better place if many other sites have URLs that link to my site. Preferably, the BL must come from sites on the same topic as my site. The link created must have an anchor (the text referring to the URL) corresponding to my target keyword.

- Creating Press Releases

Beyond the direct creation of traffic (visitors who read the press release will click on the link back to your site to find out more) and BL generated will be valuable to improve the positioning in search engines. More on the ticket of Gregory's blog Buzzinessman

- Participating in forums addressing the same issues as mine

Through the forum, it is possible to easily generate backlinks with your message signature. Many forums (including those running phpBB, an open source forum engine) can add a personal signature to all your posts. By creating a link to your site in the signature, I greatly improves the positioning of the link anchor (the text referring to the URL) into the search engines.

It should however be careful not to pollute the discussions, but instead contribute to improve the content of posts made by forum. This is to avoid offending administrators (to advertise is not always seen). Some tips on finding Oseox: How intelligently spamming forums.

- Optimizing the mesh internal

Create internal links can highlight different pages compared to other according to the objectives of referencing. This enables Google to better navigate the site and so a better way to reference the pages (especially pages that are called deep multi-level sub-categorization).

Finally on SEO Strategy


- Installation and configuration of a positioning tracking software

Indispensable tool to monitor the positioning of a KW, and thus judge the work. AdvancedWebRanking is often cited as a very complete and reasonably priced (the interface is quite austere). Alternative: Yooda SeeuRank (more expensive but really good too) and Ranks.fr (the cheapest, fun to use for the essential information: the positioning. Advantage: it is accessible on the internet, while the first two are s installed on a computer)

- Example of SEO Strategy with two dummy words "Nitro" and "Snowboard Clothing"

I have seen the effectiveness of this strategy by applying it myself (I unfortunately can not tell you the true words I used, but they come close). These two terms have been selected after analysis of statistics Google Adwords (these two are clicked KW and cost a lot of money), Analytics (both KW convert many users) and traffic forecasting tools.

Process:

- Generation of two times of 50 backlinks with several forums and sports sites 3 press releases.

- Rework slightly to include more content often both KW

- Addition of two KW in several title pages and internal links

- Addition of two terms in H1 (on two different pages) 3 and H2

After a short time (two months), and a strategy moderately "intensive" in terms of SEO, in relation to the competition of these two terms (a recognized brand in the community and a pretty generic term), improving the position is more than satisfactory:

Nitro: From position 35 to position 7

Snowboard clothing: from position 29 to position 10

Keeping in mind that positioning is on average after 6 months minimum, hopefully with a little effort the first places that are reached

So much for the ticket summary to be the right strategy to improve its SEO. I'll come back specifically on each of three axes in future posts! Feel free to let me know any questions, remarks or supplements

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