Monday, April 23, 2012

SEO tips 2012 from our expert

Today we'll go to an expert: we interviewed on "SEO and SEO". She is the specialist SEO team of Online Marketing at It explains why SEO is so important for website owners and gives some tips for a successful referral. A must read!

2. Can you tell us why SEO is important and what are the key points?

SEO is very important for a Webmaster to his site to be found easily on the Internet! Imagine that tools like Google do not exist - how could we, mere visitors find what they seek among the millions of websites present on the canvas?

This is why search engines were created and performed this work for us. They scour the web to reference and rank sites for do we provide the results most relevant to our research. And because there is rarely a single website on the subject and that concurrency can be harsh, it is advisable for a Webmaster to monitor and regularly referencing his work. Basically, a site is always a particular purpose for its owner (to publicize his work, his business, his passion). And whatever purpose, must get visitors to reach it! And get visitors passes including search engines.

3. What are the important points to get a good position in Google and other search engines?

In fact, it relies on a simple principle: Your page must have relevant content. Ie corresponding to the search performed by visitors on the search engine and provides them with information. And as having relevant content is not so simple, we need to ask the right questions.

A website is relevant to a search on a search engine, if the search returns a result that will satisfy the visitor, that is to say capable of providing the information they seek.

This implies that the site content is tailored to the visitor and what is likely to seek work. Furthermore, this content must be unique. It is strongly advised not to copy content from another site and not only questions of law. If robots are a search engine on your site 2 identical content which are at different addresses, it is called "duplicate content" and that implies a risk that page disappear from search engine results .

4. How can users optimize their site for SEO?

Search engines work with robots called "Crawlers", these are programs that run the Internet and analyze the pages to rank them and reference them. They visit the websites at regular intervals. It is therefore important that the pages are easy to visit and analyze for these robots.

Relevant information for search engines:

In the settings of your site you will find the "Bots". This is where you will be able to enter pertinent data for search engines. This information can facilitate the work of robots "crawl": Indicate the title of your website and a description which will then be displayed in the results pages of search engines. They must be short and well summarize the content of your site, your pages, and also: they must make people want the user to click and visit your site!

Choose a theme for its sub-sections:

Management sub-categories of your site and their corresponding pages is very important: at best, each of these pages will address a specific topic that you can identify key mos. These keywords must ultimately also be present in the content of these pages, and at regular intervals (3 to 5% of keywords in your text). That's basically how you go and tell the robots: "These keywords are important and best match the content of my page." You facilitate and work with robots in terms of analysis and ranking of your site.

5. Can you suggest some links where users can find more information?

Yes, the tool of Google Keywords Tool for example, lets look at what the terms sought by Internet users. Just enter one or more of these keywords, this tool shows and other keywords related to them and the number of searches on them. A very good way to know on which keywords to focus!

There are also many news sites, blogs and forums to track the news related to SEO and form a self-taught as and when!

6. What are the trends of SEO for the coming months?

The goal of search engines is in the forefront to offer ever more relevant results and meet the expectations of users. For this, they regularly change the "rules" and the "weight" that may have some factors in the final standings. Like last year with the famous update of the Google algorithm (Panda).

If the antiquity of the site (its domain), the number of links to the site leaders or the regular presence of keywords in the content remain important factors, the trend is increasingly to real analysis "quality" of such content. Do they provide quality information, current and unique visitors? The pages of the site in question are they rich or information-packed them instead of just advertising? It is these elements that search engines tend increasingly to be considered.

Of course, we must not forget the aspect of "social" with the emergence of social networks like Facebook or Google + which would return more and more into play for a better ranking based on the following logic: more content site is shared and will be discussed on social networks, the more content is likely to be relevant and interesting.

A simple way for users to optimize their Jimdo site for referencing, searching for that "quality" is also to analyze the visits from people who visit their site including which pages are most "views", how long they remain on a particular page and try to draw conclusions about the content of interest to the reader.

7. Finally: what tools and modules Jimdo you advise to use Jimdonautes who wish to work their ranking?

A first step might be to keep a blog (Blog and module option "View Blog) and to incorporate regular and fresh content related to recent site activity.

Of course the social aspect, the modules "Share" and "Facebook" are not to neglect the end of the article, but also on the web pages to allow visitors to share content on various existing networks .

And for the most experienced, perhaps begin to familiarize themselves with the use of Google Analytics (built in part on the Pro and Business versions) to better understand the expectations of visitors.