He is
black and white. His name starts with a
P. You're more likely to encounter on the street than Google. No it is not the
Panda but the Penguin Google.
On our
screens since April 25 last, the arrival of the new algorithm Google is a
little past unnoticed ... To believe that the penguin is less frightening than
the panda. At Insitaction, we wanted to know why Google Penguin has so quickly
found underwater.
Google Penguin: less
frightening than the Panda?
For
those not familiar, Google Penguin is the new Google algorithm . Its mission?
Penalize (and kicked out of the ice) the Black hat , as the sites
practices SEO malicious. Why? To provide
users with search results more relevant still.
If your
site includes
·
of irrelevant links (eg link "health insurance"
in the blog Insitaction )
·
of
backlinks purchased
·
too many
backlinks with the same anchor (text description) ...
expect
to see him lose places in the great
Google ranking.
While
its predecessor, Google Panda hunted duplicate content on the web, Google
Penguin it deals mostly backlinks (links and false) .
Why Google Penguin has
happened to the hatch?
Google
Panda , everyone was talking about. All bloggers had feared. All web editors
wanted to challenge him. Google Penguin
, it passes almost unnoticed. Why?
1. The
updates to the Google algorithm have become so frequent that no one wants to
talk. Knowing that there are a hundred a year, the topic quickly became
tiresome (not to be vulgar). So bloggers are talking about only when the
updates are really worth. Does Google Penguin is not worth the
trouble? Do not be so sure.
It's
just that his time in France was less destructive than the passage of his
predecessor Panda. In neighboring countries by cons, and particularly in
England, some sites have not been able to stay long on the ice (in the top 10
Google ). Circulate a petition to England even for Google to reconsider its
decision and cancels this last update.
2.
Another idea: some bloggers like to say that the updates to Google's algorithm
are merely ploys to highlight the site "partners" in Google and
exclude others. Following the passage of Panda, some rumors even say that Google is losing manually tickets to certain
large sites to give more seats to their favorite sites, in the first pages. Considered
by some as "subjective algorithms", why pay attention?
The guide of good SEO Google
To all
those who do not want to rub Penguin , know that Google has posted the guide of good SEO .
For
Google there are two types of SEO: SEO good and bad SEO .
The good
SEOs , the impeccable behavior, are called the " White hat ". Bad, deviant, are called
the " Black hat ". Not to
switch to the dark side of force, avoid:
·
the use
of hidden links
·
the use
of mirror sites
·
the hype
of keywords
·
the
duplication of content
And be
sure to follow the law Google (see Manual of good SEO).
If
despite this, your site is found still ejected from the ice, you can express
your dismay at Google. It will reassess your position. If instead you realize
that your neighbor, obscure practices, was not caught, you can terminate it via
a platform created by Google (motto: "
Together fight the evil! ", the word betrayal is also acceptable).
Beneficial
or not, the arrival of this new algorithm Penguin gives us just want to
discover what the next furry companion of Google (and incidentally it will
change on the canvas).