Video optimization as part of your search engine optimization efforts can be a great way for you to expose your brand to users who may have otherwise not been familiar with your brand or your services. With the launch of Universal Search from Google, you can expect to see more and more video results occupying the search engine results that are served up by Google. Video optimization is becoming more important as mainstream aspect to search engine optimization.
We need some fresh videos regarding your services/tutorials (which may be slide show videos too) length 2 to 4 minutes. Make sure that your video clips are relevant and informative - ensure that your video provides useful and informative information. Videos that demonstrate step by step procedures are great, videos that express an opinion about a specific topic can be useful too. Videos that have nothing to do with your brand or service offering or are general or vague in nature will just confuse your audience. In order to take advantage of the opportunity that exists today with regard to online videos, we need to incorporate it ASAP.
If you can optimize with 3 to 5 videos in all, then I can assure you that you can generate more business and visitors as well. Moreover, since you will put them into the site as training videos, you can also expect an improvement in your brand exposure online!